Context of Value - Product Design

The goal of many designers when sitting down and working on a project is to add value to a product; add value so that a consumer would like to buy the product. Niti Bahn proposes that value has context. Value is not the same from one culture to the next. Niti Bahn and phenomenologist Tom Guarriello discuss the idea of contextual value in a pod cast .mp3 that you can listen to by clicking here.