Google - Brand Identity
The name Google is worth millions and with most companies, the visual manifestation of a companies name is something to be held up on a pedestal untouched and highly consistent. Google doesn't ascribe to that law. Google constantly changes it's logo from day to day to commemorate holidays and anniversaries. The Design observer dives into this issue and discusses how it has helped the brand of Google (click here to read the article, and as a side note the comments on the site are also very good).
posted by Michael Nelson at 1:32 PM
1 Comments:
I read a piece a few years ago on Fossil (watches, etc) who don't have a logo that appears on all their products & packaging, instead they have a general style guide for a unified look across all their packages. It's a broader and more flexible way to maintain the brand, and seems more personal, improvised, and non-corporate.
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