McDonald's - Retail Design

The food will still kill you, but at least you'll sit in a more beautiful restaurant environment while it happens. With an aging infrastructure McDonald's is looking to revamp its image through it's environmental design.

Alvarez said that McDonald's then corporately adopted the belief that if the company wanted to stay a successful contemporary brand, it would have to communicate a message that it presented an experience and lifestyle that people will buy into. "We consider ourselves as retailers, and an aging facility is a dying brand," Alvarez emphasizes. They initiated a survey of franchisees and suppliers to get opinions and ideas on facility design as part of the inclusive Plan to Win. "We benchmarked such retail leaders as Crate & Barrel, Starbucks and Wal-Mart, and visited outstanding retailers in the U.S. and Canada, observing both customers and employees," Alvarez says.

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