BMW Design Group

I feel like I have a lot to learn from the BMW Design Group. They don't just design cars, but they apply their understanding of styling (and ultimately life-styling) to an array of product areas for other companies and do so in a very powerful way. I especially enjoy their "Design Intent" statement:

"First we ask our clients, if your product could do anything, what would you want it to do? By imagining and defining the ideal long-term goals of the product within its future marketplace landscape, we ensure that its most enduring product themes are always technically supported, never technically driven. By mastering insight into how customers will behave in the future, we develop designs to optimally reinforce the long-term brand values of our clients products in the future."