Pompei A.D. - Commerce, Culture, Community

Pompei AD struggles to define who they are and what exactly they do. They create retail environments however they do it in such an intelligent, sophisticated way, they hesitate to call themselves just designers. I had the privilege of sitting in on the Pompei A.D. presentation to Coca-Cola for the new Coca-Cola brand store in China. It was amazing. The presentation was two hours long and not once did they mention the actual store they designed for Coca-Cola. The presentation instead consisted 100% of their understanding of consumer environments and how they seek to create transformational experiences with an emphasis on community instead of product to build brand loyalty through retail environments. It was one of the most intellectual design discussions I have ever witnessed.